Social Marketing Reports

STI-Prevention Campaign

For my Life Sciences Communication capstone course, Social Marketing Campaigns in Science, Health, and the Environment, we partnered with University Health Services of UW-Madison on behaviors toward STIs and changing undergraduate students' behaviors toward STI prevention. I worked with four other colleagues on this campaign. Our campaign, "No Symptoms? Get Tested!" focused on educating students, destigmatizing the topic, and encouraging STI-testing and self-screening services that are provided to UW-Madison undergraduate students at no additional cost. Click below for the full report.